Some five years ago the current Heerema house style was introduced. Since then the Heerema Group has evolved and changed in composition. We have expanded our activities worldwide, broadened our portfolio and confirmed our position as an important player in the offshore industry. The present Heerema Group of companies required a new visual identity.

Pieter Heerema, Heerema Group President, explains: “Synergy between all Heerema divisions is important as it allows us to leverage our strengths. This enables us to offer our clients total solutions. Joint group activities can offer a complete set of skills, expertise and equipment that makes us unique. For me it is therefore important that all divisions, including INTEC and AGA (now rebranded as HFG Engineering), show synergy in their presentation, both internally and externally.
A recognizable ‘family’ of logos will promote brand recognition for the Heerema Group”.

The Heerema Group divisional logos are shown below.

Our new house style reflects the transparency of the Heerema Group to all our stakeholders. The new corporate identity represents a colorful group of companies, each with its own profile. The consistency of the house style, represented by a recognizable, creative usage of our logo (the recurrent squared circle) binds the divisions together. The diagonal bar in the brochures illustrates our ability to look past borders. The combination of these branding elements symbolizes our drive to be tough pioneers, committed to accepting challenges that extend our boundaries.

We invite you to download our renewed Heerema Group brochure. For divisional brochures please visit the sites of the individual group companies by clicking on the appropriate logo on the right.

At OTC a DVD was handed out that included three video clips. These can be viewed on our Multimedia Gallery page ».